How to Get People to Do What You Want: Storytelling for Project Managers

It’s frustrating to ask people to respond to requests. Still, you need answers to do your job. If you knew what to do differently, you would—but you don’t, so you feel stuck. Here’s the good news: It doesn’t have to be that way. In this interactive session, Barbara will share a storytelling framework designed to cut through the busy excuse. Attendees will walk away with insight and tools to capture their audience’s attention and compel them to respond.

Guest Presenter: Barbara Shuck, FSMPS, CPSM

Barbara helps companies communicate effectively. She advises, educates, and coaches marketing and business development teams, including proposals, interviews, research, planning, promotions, and management. She has worked for construction, engineering, construction management, and architectural firms, and is a nationally recognized AEC strategist, writer, thought leader, innovator, trainer, and mentor. She is president of Everest Marketing Services, www.everestmarketingservices.com Barbara has presented to more than 250 audiences in the past 25+ years, in classrooms and online. She is a Past President of SMPS, Fellow and Certified Professional Services Marketer (CPSM), and is a Trustee for the SMPS Foundation. She is the 2022 Weld Coxe Marketing Achievement Award recipient, the Society’s highest honor for career achievements, leadership, and lasting contributions to the A/E/C industries.

PDU value: 1.0 Power Skills

Agenda

5:30 PM Doors Open/ Networking

6:00 PM Dinner

6:20 PM Chapter Announcments, Introductions

6:30 PM - 7:30 PM Presentation